Guide · Bottles

Label, sleeve or direct print?

There are four common ways to put a brand on a bottle. One question narrows it down fast: how many bottles, per design, do you need?

The short answer

  • Very large runs of one design: a self-adhesive label or shrink sleeve from a label converter is usually the cheapest per bottle.
  • Glass at very high volume, built to last: screen printing or fired ceramic decoration, arranged with the bottle maker or a decorator.
  • Short runs, launches, gifting, many versions: direct digital UV printing onto the bottle, with no plates or screens.
  • Your own production line printing every day: a cylindrical UV printer in house.

The four methods compared

MethodBest forSet-up per designLookWho does it
Self-adhesive labelHigh volume, frequent price or info changesPlates or digital set-up; minimums applyA label on a bottleLabel converters
Shrink sleeveFull-body colour on irregular shapesPrinting cylinders or digital; minimums applyGlossy film, edge to edgeFlexible packaging
Screen / ceramicPremium glass at volumeA screen per colourInk in or on the glassGlass makers & decorators
Direct UV printSamples, short runs, personalisationNone; one bottle is possibleInk on the glass, 360°, can be raisedSun Studio (service) · LSINC printers (machine)

Questions that decide it

How many bottles per design?

Labels, sleeves and screens all have a set-up cost per design, so the price per bottle falls with quantity. Direct digital printing has no set-up per design, which is why it wins at small quantities and when every bottle is different, such as names on corporate gifts.

Will the bottle be filled, washed or handled with alcohol?

Perfume and fragrance are hard on printed decoration. Whatever method you choose, ask for a rub test with the actual fragrance on a sample bottle. For drinkware, ask what wash testing has been done and on which glass.

Do you want people to feel it?

A label is flat. Direct UV printing can build ink up into raised logos and texture, and screen printing gives a slight relief. If touch matters, see a physical sample.

Disclosure. Sun Studio and PRO TECHnology belong to the same Dubai group as Printing Experts' publisher. We list them for direct printing only. For labels, sleeves and bottles themselves, we send you to independent specialists.

What to send whoever you choose

  1. A real bottle, or several if the glass colour varies
  2. Artwork as vector (PDF, AI or SVG), or the best image you have
  3. Quantity per design and the date you need them
  4. Where the bottle goes next: filling line, gift box, retail shelf

Next: getting the boxes for those bottles made.

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